Sara Minerva-Reynolds
Marketing Strategy & Digital Growth Leadership
I help organizations grow through data-driven marketing strategy, high-performing digital ecosystems, and cross-functional team leadership.
With experience leading digital initiatives across e-commerce platforms, marketing teams, and technical stakeholders, I focus on building marketing systems that drive visibility, engagement, and conversion. My background in web technologies and marketing platforms allows me to translate strategy into scalable digital experiences that support long-term growth.
Digital Marketing Impact
• Led digital initiatives across enterprise e-commerce platforms
• Built marketing systems integrating UX, SEO, and conversion strategy
• Developed product marketing campaigns for SaaS and technical platforms
• Delivered front-end and UX solutions that improved digital engagement
Enterprise E-commerce Experience
Gerber Childrenswear
Contributed to the evolution of Gerber Childrenswear’s e-commerce experience, focusing on digital merchandising, user experience improvements, and mobile performance to support modern retail expectations.
Partnered across marketing, development, and product teams to enhance the online shopping journey and strengthen customer engagement across devices.
2023
OneCloud — Front-End Development & Product UX
Designed and developed key elements of the OneCloud communication platform’s front-end experience, ensuring a responsive, user-friendly interface across devices.
Focused on building a clean and intuitive UI that simplified messaging and collaboration workflows while maintaining performance and usability.
Key Contributions
• Front-end interface development
• UX and interaction design
• Mobile-responsive layout and functionality
• Cross-functional collaboration with product teams
2021
Nosh — User Experience & Interface Design
Led the UI/UX design for the Nosh application, developing a clean and approachable interface centered around community, food sharing, and simple user interaction.
The design prioritized clarity, intuitive navigation, and an engaging visual identity to encourage users to explore and contribute within the platform.
Key Contributions
• UX architecture and user flows
• Interface design and visual system
• Responsive user experience
• Product collaboration with development teams
Freedom RFID — GopherWerx Product Marketing Campaign
Led the development of a video marketing series introducing the GopherWerx inventory management platform to prospective customers through educational and demonstration-based content.
The campaign focused on simplifying RFID technology for logistics and warehouse operators, helping communicate the platform’s value through visual storytelling and practical use cases.
Key Contributions
• Product marketing strategy
• Educational video content for YouTube
• Messaging and storytelling for technical audiences
• Digital content supporting sales and product awareness
SecureFax — Product Interface & UX Design
Contributed to the user interface and experience design for the SecureFax platform, focusing on creating a clear and efficient workflow for secure document transmission.
The project emphasized usability, security awareness, and intuitive navigation for professionals managing sensitive communications.
Key Contributions
• UI and UX design for enterprise software
• Workflow and interaction design
• Dashboard layout and information hierarchy
• Collaboration with development teams
What Colleagues Say
I had the pleasure of working with and supporting Sara. She is a driven, motivated and committed. She gives all she has to getting the job done.
Emil Rihbany | Branch Manager | Kelly Office Solutions
Sara diligently developed (2) brands presence via web, social and immediately began improving the quality and quantity of our sales materials and process.
Adam Ramsey | President | Freedom RFID
Sara is incredibly knowledgeable and excellent at planning projects from start to finish. What impressed me most was her ability to identify the right people for the job and bring them together to make things happen. Working with her always meant things were organized, efficient, and done right.”
I was Ecommerce Marketing coordinator at TAN. Now I am an Ecommerce Manager at Starcke Abrasives USA.
Stephen Solly | Ecommerce Manager| Starcke Abrasives USA
Let’s Connect
If you’re looking for a marketing leader who bridges strategy, UX, and technology, I’d love to connect.